Yarok Feed Your Sunshine Hair Serum



I will say this: oils are getting almost as smart as sunscreens. Take Yarok, for instance. The word means “green” in Hebrew. The brand means serious eco-smart business in hair care.

Founded by the in-demand hair stylist Mordechai Alvow, whose work has been featured in authoritative fashion set such as Allure, Elle, InStyle, Marie Claire, New York Magazine and Vogue. In other words, the man knows how to wield the scissory cut of steel and knows exactly what it takes to transform a model’s dry and damaged locks from playful colouring and radical texturing sessions back into top form for the next editorial shot.

Mordechai uses traditional Israeli recipes deeply rooted in organic, wildcrafted
botanical oils and creates an entire line of products designed to replenish hair at its worst. From the all-natural vegan line (free from alcohol, parabens, sulfates and cruelty to animals, try the Feed Your Sunshine Hair Serum ($26); it’s a weightless hair serum thanks to Jojoba as the base, but excellently fortified with proteins, vitamins A, B1, B2, B3, B5, B6, B12, C, E, Choline and Folic Acid from Aloe and scalp-loving gamma-linolenic acid from Black Currant Seed.

Jojoba (close to skin’s natural sebum) can be used as a leave-in conditioner. As a matter of fact, Yarok recommends you take three full droppers and massage throughout the locks to protect from sun, chlorine and ocean salt, which makes this serum the perfect beach accessory. Adjust the amount of oil for longer hair. The brash me actually preserves my highlights from poolside frying by coating the hair with the oil and letting chlorinated water slide right off.

The beautifully scented hesperidic Lemongrass is hard to ignore. Also, blended with Geranium, you’ll like the serum’s fresh cut freshness, which is largely aromatic and leaves hair sweetly scented.

The serum works more like…well a serum and less an oil. An ounceful of oil doesn’t leave your hair looking greasy, but I suspect it’s also because of my longer locks. I will say it’s the refinement in the blend that makes it a seamless serum, working well with ponytails and braids, keeping those face-fringe wispies tucked in nicely. Wash out: with one shampoo rinse and conditioner is optional.

Very pleased to see MordechaiI favour organic oils over high tech hair silicones results, which further proves how botanicals aren’t a novelty to scoff at.

Price: $$
Scent Classification: Citrus
Viscosity: Ultralight viscosity