Zweena Argan Rose Rejuvenating Serum

What is it: Only the most luscious Rose based Argan face serum ($58) to hit the senses and sink in speedily. Another Rose? No, not quite. Rather, enjoy the demure whiff of a memorably Moroccan Rose, which enthralls with its sweet tenderness that never ceases to end. Jarring at first, it never skews towards a screech in its unfold from what may have been the plushiest imaginable petals. Fully refined through and through. No other essence comes in betwixt your skin and the gentle touch of femininity of this zweena* Rose.

Why it matters: Only a handful of Argan serums have earned the coveted USDA approval, which means the oil is pretty much good to eat. Skin food as some say, the eye-opening serum is a hearty cocktail of Argan (to rejuvenate), Rosehip (to promote cell turnover), Evening Primrose (to improve skin’s structure) and Pomegranate Seed (to improve tone) carriers. EcoCert is happy with the organically sourced oils (founder and authour Jayme Barrett met with 15 co-ops before settling on the one that produced this Argan), so you should be, too. See instant results overnight with just a few drops of this lightly viscous serum, which when left overnight leaves skin buttery soft.

Why it impresses: Moroccan Rose. I was going to wax poetic about the merits of sourcing Argan from those famed fair trade co-ops, but some cool hunters beat me to the punch. Steam distilled from fresh petals and used since the 1600s for its incomparable effects to moisturize and soothe, Rosa Damascena is popularly known to treat fine lines, scarring, mottling and even…sexual frigidity? Um, I’ll take history’s word for this last one. I quite like using a dense Rose serum after steaming the pores open, exfoliating the week’s grime out of my pores and washing off a great mud mask. A well-done rose oil invariably freshens the new glow and ensures optimal moisture levels. This is important as we head into dry season and the chronic overuse of heaters.

The Final Word: A congenially delightful face serum to dovetail into anyone’s choice of night creams.

*Zweena, you ask? It means 'beautiful' in Morocco.