Egyptian Magic

Two words that seem to be on everyone’s lips. Egyptian. Magic. And, by everyone, I mean Madonna, and…oh heck, who else really matters after her. It’s a rare balm that moves beyond traditional beauty mentions & makes the gossip rags & the mainstream dailies. In fact, I’m even embarrassed to say that as a beauty writer, I never even gotten around to trying this cult fave balm.

Strangely prescient, the Egyptians have also gotten skin care right. The strikingly svelte women – Cleopatra, Hatshepsut, & Nefertiti – knew about lactic acid as an exfoliant and played with the staining powers of henna colour long…loooooog...before it was fashionable to doll up. Finding the right balm for some never stops being annoying. Some want it fragrance-free. Others want it creamy. A few want one in a tub, not stick. And, someone somewhere might even want it organic and so darn safe that if a baby managed to find it finger-licking good, you wouldn’t have to worry over the next throw-up moment. Egyptian Magic ($24.80) is all this and more.

The ancient knock-off is made from a proprietary mix of Olive oil, Honey, Beeswax, Royal Jelly, Bee Pollen and Propolis in one fortuitous buttery blend, soft & inherent to the ingredient’s DNA. No scent, no chemicals, no fuss, no muss.

Egyptian Magic is undeniably different than other balms in that it’s not stiff, but creamy. Most tend to be thick salves, but here you’ll spread an emulsion like a fine cheese. It’s boon for sensitive skins as nothing is in the tub to irritate. Olive oil brings the fatty acids, Honey brings some antiseptic action, and Beeswax gives it the form. But, blending in Royal Jelly is the novel concept here. "Royal Jelly is an excellent source of nutrients and is gentle to the system," says Steve Schechter, M.D. Royal Jelly contains vitamins A, B-complex (particularly Pantothenic acid) C, D and E. As such, Royal Jelly is included in many dermatological preparations, and in those used for skin refreshing, and skin regeneration or rejuvenation. It is also used in creams or ointments for healing burns and other wounds. Research has even shown how Royal Jelly may help fade discolourations by getting down & deep into melanin synthesis.

Where does it come from? The queen bee is the leader of the bee colony and the only one allowed to reproduce among her outrageously stinging sidekicks. She can be fertilized and lay eggs just a few times during her entire life. Worker bees, the ones that collect nectar from flowers, are able to excrete a creamy, special food from glands on their head. The queen subsists entirely on this food. When eggs turn into larvae, the baby bees also eat this special food, nicknamed Royal Jelly, for 2-3 days. From their vulnerable state, they quickly develop into healthy and large bees.

Bee pollen and Propolis (a resin-like material from the buds of poplar & cone-bearing trees, something the Egyptians used for mummifications) rounds out the inimitable list of ingredients. I say inimitable because many a brands have tried to copy n’ paste the formula…and failed. The balm is awesome for use all over – cuticles, feet, hands, knees, and lashes. Lashes? Yes, lashes. Why use petroleum grade Vaseline to help exaggerate your flutters when you can use this balm atop for a whole lotta good? It was easy enough with a Q-tip, didn’t irritate the contacts, and helped mascara glide even smoother.

Now, that's how to get pharaoh glam.

Price: $$
Scent Classification: None
Texture: Smooth, creamy, blendable