That’s why the organic boom sees no end to the pop up growth of brands from home-based Etsy kitchens to BFF branded firms, both founded to create the purest of products to address what seems to be skins irritable due to increased environmental aggressors inside and out. But, 100% Pure Cosmetics stands apart from the clutter of eco-chic brands. Their forte? Refusing to incorporate any synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents, gums, thickeners, emulsifier or any other unhealthy toxins. What’s left? Carrier & essential oils saturated with fruit & vegetable pigments. And, these are left unrefined to create 100% biodegradable beauty.
Refining ingredients cause them to lose all nutrients and minerals - 100% PureWith the cold weather and harsher winds upon us, there isn’t a gal who couldn’t use a balm. Or glaze. Or gloss. Or anything really created from oils to let lips drink up concentrated fatty juices. From 100% Pure are two such products - 100% Pure Fruit Pigmented Lip Butter ($13) & Glaze ($15), both of which are rich, indulgent, creamy formulas which instantly melt onto the lips. The Lip Butters (Watermelon shown) is a lightly sheer balm, which deposits a soft hint of colour. The non-tacky formula is an effervescent mélange of Avocado, Shea, Cocoa Butters woven with Organic Rosehip Oil and coloured with a blend of natural fruit dyes. Watermelon is an softly mauve toned balm, ideal for universal skin tones. Not too pink, not too brown. It spreads easy, but use a lip brush to conserve on product. I rather like the cutesy retro tin packaging, too. The hearty heap of scented balm will surely last you from winter to summer.
In contrast, the brand also creates some sexy Lip Glazes in a stick, which brings more of a semi-dense opacity with the same creamy base. Same base oils as above but with Mango Butter added to bring a greater emolliency thanks to its high content of stearic acid. Sultry is a gorgeous, honeyed nude that pairs well with just about any lip liner. The modish, sleek tubing (from recyclable materials) and sweet smelling fruity scent really add to the fun and cheery vibe. No lacquered shine with this one, but rather a velveteen finish.
Be warned as these can be feverishly addicting and turn your make up bag into a collection of crayola-like drawer of pots and sticks. You won’t just stop at one.