Wild Beauty Lavender Vanilla Infused Body Oil

She cultivates lavender herbs by hand from an organic farm in Silver Lake. She is known for her straight-talking, no-nonsense approach to making 100% organic beauty treats from time-honoured techniques handed down from generation to generation. She has turned a once passionate hobby into a lucrative business, delighting fanatics with the unfussy ingredients, and helped further a class of unsung companies that do things right. She is the founder of Wild Beauty, Felecia Scott.

Despite trailing economic conditions, the market for naturally produced cosmetics is growning rapidly, as consumers are more aware of the possible dangers of synthetic chemicals in cosmetics, as well as the benefits of natural and organic ingredients. In the U.S. alone, the natural personal care market is predicted to reach $6.7 billion in 2015, forecasts Kline & Co. An interesting shift as masses move away from middling beauty in favour of niche brands & pop up shops, both of which create bespoke treatments. Scott represents this slew of entrepreneurs, who understand just how to adeptly bridge the exquisite norms of nature – essential & botanical oils - with technological advances.

And, it's this dedication - to comfort not flash - that inspires the Wild Beauty Lavender Vanilla Infused Body Oil ($20). Crafted from nearly 100 years of expertise shared by Grandma Mamie, the body oil is a delicate example of restraint & simplicity. Herb hunting has its innocence. Scott soaks her meticulously handpicked lavender herbs in a buttery olive oil for weeks before adding pure lavender & vanilla essences, giving the oil a tremendous fluidity.  Steady saturation allows the olive oil & lavender herbs to synthesize at nature’s ease. It’s this sense of traditionalism that shines through the invigorating scent when applied. The imparting aroma is so lush & giddy, it makes you feel like you've spent a long afternoon in a lovely posh summery garden. And, now some skin speak. Adding olive oil to your nighttime skin-care regimen helps to soften and moisturize the skin as you sleep, reports the Healthy Skin Care website. More on olive oil:

  • When mixed in equal portions with vinegar & water, it can also help to lighten skin discolorations as a mild exfoliant. 
  • Virgin olive oil helps to dissolve comedones (i.e. whiteheads & blackheads), while regulating sebum without clogging pores. 
  • Virgin olive oil also contains high amounts of antioxidants, especially vitamin E, according to the American Chronicle. When topically applied, olive oil helps to safeguard cellular structures of the skin from free radical damage that can increase aging, acne and other skin annoyances.
People want to feel a sense of discovery when they buy something. Cheers to Wild Beauty, who has found ways to make old crafts contemporary & coveting.